Middle management exists because coordination is expensive. As coordination gets cheap, the layer that provides it becomes structurally redundant — and the firm that replaces it looks nothing like an org chart.
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"AI-native" has become marketing shorthand for companies that use AI. The actually interesting shift is to firms whose org design, decision process, and unit economics are shaped by what AI is good at — and those look structurally different.
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Generative models have made content infinite and identity synthesizable. The old shortcuts for trust — a voice on the phone, a video of an event, a signed email — are degrading into unreliability. What replaces them is not technological. It is social.
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